Privacy Policy

Last Updated: February 2025

Introduction

Troyer Specific Chiropractic, Inc., doing business as Upper Cervical Health Centers ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

What Information Is Collected

We collect information about you in a variety of ways. The information we collect includes:

Personal Information

When you voluntarily provide it to us, we collect personally identifiable information, such as:

• Name (first and last)
• Email address
• Phone number (including mobile phone number)
• Mailing address
• Health information you choose to share regarding your symptoms, conditions, and medical history
• Insurance information
• Date of birth
• Emergency contact information

Information Collected Automatically

When you access our website, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses

How User Data Is Used

We use the information we collect for various purposes, including to:

• Schedule and manage your appointments
• Provide chiropractic care and related services
• Communicate with you about your care, including appointment reminders and follow-up instructions
• Send you health tips, practice updates, and promotional information (with your consent)
• Process payments and billing
• Respond to your inquiries and requests
• Improve our website and services
• Comply with legal obligations

SMS Opt-In Details

Types of Messages You May Receive

By opting in, you consent to receive the following types of text messages:

• Appointment reminders and confirmations
• Appointment rescheduling notifications
• Follow-up care instructions
• Promotional offers and special discounts
• Health tips and wellness information
• Practice updates and announcements
• Survey and feedback requests

Message Frequency

Message frequency varies based on your interactions with our practice and your appointment schedule. You may receive multiple messages per week during active care periods.

Opting Out

You can opt out of receiving SMS/text messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message, and no further promotional messages will be sent. Note that opting out may affect our ability to send you appointment reminders.

Getting Help

Reply HELP to any message for assistance or contact us directly at (319) 271-6247 or [email protected].

Message and Data Rates

Message and data rates may apply. Please contact your mobile carrier for details about your specific plan and any charges that may apply to text messages.

Carrier Liability Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your network operator.

Mobile Information Sharing Statement

Specifically, we will never:

• Sell your phone number to telemarketers or data brokers
• Share your mobile information with unaffiliated third parties for their own marketing
• Use your phone number for purposes other than those described in this policy

Cookie and Tracking Practices

Our website may use cookies, web beacons, and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us:

• Remember your preferences
• Understand how you use our website
• Improve our website functionality
• Deliver relevant advertising

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website. We may also use third-party analytics services such as Google Analytics, which collect anonymized usage data. We use tracking pixels from advertising platforms (such as Meta/Facebook) to measure the effectiveness of our ad campaigns. These technologies collect anonymized data and do not personally identify you.

Data Security and Handling

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using SSL encryption
• Access controls limiting who can view your information
• Regular security assessments
• Staff training on privacy and data protection

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach, we will notify affected individuals in accordance with applicable state and federal laws.

User Rights

You have certain rights regarding your personal information, including the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-out: Opt out of marketing communications, including SMS messages, at any time by replying STOP
• Portability: Request transfer of your information to another provider where technically feasible

To exercise any of these rights, please contact us using the information provided below.

Third-Party Disclosure

We may share your information with:

• Healthcare providers involved in your care (with your consent)
• Service providers who assist us in operating our practice (bound by confidentiality agreements)
• Legal authorities when required by law
• Business partners for appointment scheduling and communication services

We require all third parties to respect the security of your information and to treat it in accordance with the law.

Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Troyer Specific Chiropractic, Inc.
d/b/a Upper Cervical Health Centers

Address: 6912 University Ave Ste 4, Cedar Falls, IA 50613

Phone: (319) 271-6247

Email: [email protected]

Business Hours: Monday through Friday, 9am to 12pm and 2pm to 6pm

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.